Details: Then ULTIMATE liquid lipstick has gone heavy metal. Dries matte after several minutes and lasts all day so you can say no to touchups and yes to kisses! LONG WEARING and comfortable formula with a smooth metallic finish. GET the best of both worlds: long wear metallic matte lipstick that does not dehydrate the lips. WEARS off naturally after several hours without cracking, flaking off or creating a white film around the lips. COLORS are flattering to help the teeth appear whiter. Brand: Gerard Cosmetics is a LA based cosmetics brand that is always pushing the makeup envelope with innovative formulas and beloved colors that have attracted a cult following. With an emphasis on color ,vibrancy and performance, every product was meticulously crafted to add some serious glam to your makeup routine.